The Franchise Guy Speaks

  • February 12, 2010 State of Cruising in 2010 It’s an exciting time for the cruise industry and its story from a small, new venture in the early part of the 20th century serving maritime transatlantic travel and its transformation into trend-setting leisure vacationing is one of impressive growth – 118 new ships since 2000, and, since 1980, average annual growth in passengers of 7.4 percent, despite numerous economic downturns and other obstacles. read more
  • February 04, 2010 Franchising can be appealing even in a not-so-good economy. First, when the economy slows, many people believe that opportunities become harder to find. Not me. History has shown us that strong performers tend to take advantage of downturns in the economy, and buying a franchise is one of the top ways to stack the deck in your favor during a slow economy. It’s because of this that I think it’s critically important that someone provide an alternative for individuals who have been laid off, right-sized or downsized because all we seem to hear from the mainstream media is ways to get another job, to re-brand yourself, to develop a different skill set, etc. There are other alternatives, entrepreneurship being one.  Entrepreneurs change they way we think about what’s possible. They have a clear vision of how life can be better for all us even in tough times. Right now, it’s hard to see this when our view is cluttered with obstacles, but with turbulence creates opportunities for success and pushes us to discover new ways of doing things. Do you remember when you were a kid and thought anything was possible? People still can.  They just have to know how to do things the smart way, and not waste money they don’t have on strategies that won’t work. read more
  • February 04, 2010 What happened to our dreams and goals? I recently came across an interesting discussion in one of the social networking groups that I found quite intriguing, and downright enjoyable to read. It wasn’t about franchising. Nothing about social media. There was no mention of business. Money or finances weren’t a major part of the equation. And, surprisingly, just a few mentions about the poor economy. read more
  • February 04, 2010 Outlook for Franchise Businesses in 2010. The franchise marketplace we have today is vastly different from anything I’ve ever seen before, but recessions have typically been the strongest times for franchise network growth. Part of this is due to the tendency of unemployed and under-employed individuals to become more entrepreneurial during recessionary times. For sure, part of the reason for this is that people are left with little choice – the thought of looking for work when no one seems to be hiring is not too appetizing. Given an alternative between that and starting a new business, the new business often wins.

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  • February 03, 2010 Stat for stat, a home-based business is a $427 billion industry. Home-based business opportunities are growing daily, along with a new spirit of entrepreneurship and independence. Today’s technology makes working from home far more common today than just a decade ago. Though the general belief may be that women far outnumber men working at home, this is not the case. Men and women are equally as likely to work out of their home, and there are more parents working at home than singles. read more
  • February 01, 2010 Why The Heck Should Folks Listen To Me?

    I mean c’mon. I’m 31 years old. I’ve only been in the franchise industry for seven years. I don’t belong to any special membership clubs. I’m just the Director of Franchise Development for a company located in Coral Springs, Florida. So…why?

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