MAXXimize Your Business - MAXXimize Your Efficiencies - MAXXimize Your Profits
Maxx's story begins not in a cozy dog bed, but in the brilliant minds of Founder and CEO, Michelle Fee, and CIO, Brian Shultz. As Cruise Planners schemed to develop the best-in-industry proprietary tool, CP Maxx™, they imagined a mascot that could personify the sophistication and intelligence of their technology and programs. They envisioned a character that would not only represent the brand's innovative spirit but also connect on a fun and personal level with the travel franchise owners they support. This mascot needed brains and Cruisitude!
In a stroke of inspiration, Maxx was born, a Boston Terrier giving a friendly face to their cutting-edge technology. But Maxx wouldn't be a typical mascot; he would captivate hearts with his wisdom and wit, and a charming British accent acquired from his worldly travels. Maxx is not just wise about the world; he's an aficionado of technology and business, understanding the intricate dance of MAXXimizing efficiency and profitability.
Just like our travel agents, Maxx loves to travel the world and share it with everyone he meets. He enjoys hugs and great stories where anything is possible. What's your MAXX story? We'd love to hear.*